Apple Considers Price Increase for Upcoming iPhone Models

Published: Monday, May 12, 2025 · 3:10 PM | Updated: Monday, May 12, 2025 · 3:10 PM

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Apple Inc. is reportedly evaluating the possibility of raising the prices for its new generation of iPhones set to be released this year. Since the launch of the iPhone X in 2017, the starting price for flagship models has remained at $999.

During a recent earnings call, Apple CEO Tim Cook mentioned that the company anticipates incurring additional costs of approximately $900 million this quarter due to tariffs. This financial pressure may be a factor in the company’s consideration of a price increase for its upcoming products.