Apple Considers Price Increase for Upcoming iPhone Models

Published: Monday, May 12, 2025 · 3:10 PM | Updated: Monday, May 12, 2025 · 3:10 PM

📊 664 views

SHARE

Apple Inc. is reportedly evaluating the possibility of raising the prices for its new generation of iPhones set to be released this year. Since the launch of the iPhone X in 2017, the starting price for flagship models has remained at $999.

During a recent earnings call, Apple CEO Tim Cook mentioned that the company anticipates incurring additional costs of approximately $900 million this quarter due to tariffs. This financial pressure may be a factor in the company’s consideration of a price increase for its upcoming products.