Published: Saturday, January 10, 2026 · 11:00 AM | Updated: Saturday, January 10, 2026 · 11:00 AM
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00:00 Speaker A
Someone, uh, that I know told me yesterday, they said, Brian, this will be the year of tokenization in crypto. When you hear someone say that, what does that exactly mean?
00:09 Brian
Yeah, so it’s a bit of a buzzword, right?
00:11 Speaker A
It is very much a buzzword.
00:12 Brian
And so, I think of it this way. So, I’m not I’m not that old. But when I got started, my first job,
00:19 Speaker A
Not old, period.
00:20 Brian
Thank you. Thank you. But my first job ever as a young kid out of business school was the floor of the New York Mercantile Exchange. And this isn’t 1960. This is like 2005. And it was still a bunch of guys screaming and yelling and trading open outcry.
00:39 Brian
Um, and my first job was to help shift that to electronic trading. So just basically removing the physical floor traders and and what we called going upstairs. So digitizing uh digitizing that that market. Um and that took a decade to do. And so think of tokenization as just the next step in that evolution. So it’s shifting from the current way in which we record these transactions to recording them on blockchain. Now, why is that useful? Um, number one, blockchain is just better technology. It’s faster, it’s cheaper, it’s cleaner. Um, but more importantly, you can inject code into those tokens. They become smart. You hear about smart contracts or smart tokens. And then you can do lots of really interesting stuff. Um, you start for example, so, you know, there’s certain reporting requirements that happen when you own more than a certain percentage of a company. All of that can be automated. So, tokenization, it’s not a scary technology. It’s just simply that better way of digitizing that transfer of value across capital markets, whether it’s equity, credit, uh commodities, crypto. Coinbase is kind of showing that now, our new everything app, base, allows you to trade all those different assets on one platform. Now, why is that useful? Number one, it’s convenient. Um, Elon Musk likes to say the most entertaining option wins. He’s a very smart guy, but I think he’s wrong there. I think I think the most convenient option usually wins. And so how wonderful will it be if you can log into one platform and you can buy everything from a prediction market on real estate, to Bitcoin, to a tokenized equity all in one place. Not only is it convenient, it can be cost efficient because over time we’ll figure out ways to cross margin all of those assets. And when you cross margin assets, you have to post less margin as collateral. That saves everyone time and money.
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