Published: Friday, September 26, 2025 · 8:30 PM | Updated: Friday, September 26, 2025 · 8:30 PM
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🗝️ Key Points
- 00:00 Speaker A Digital asset treasuries are getting traction on Wall Street.
- These treasuries are public companies that instead of mainly holding cash on their balance sheets, buy and hold digital assets like Bitcoin, giving investors indirect exposure.
- So far, more than 180 public companies have added Bitcoin to their balance sheets, many just in the past year.
00:00 Speaker A
Digital asset treasuries are getting traction on Wall Street. These treasuries are public companies that instead of mainly holding cash on their balance sheets, buy and hold digital assets like Bitcoin, giving investors indirect exposure. So far, more than 180 public companies have added Bitcoin to their balance sheets, many just in the past year. It’s according to bitcointreasuries.net. Now, a new player is entering the space, but this time the bet isn’t on Bitcoin, it’s on Solana.
00:36 Speaker A
Sports business firm Brera Holdings is rebranding as Soulmate, shifting to a Solana-based digital asset treasury and crypto infrastructure platform. and join me now we have Marco Santori, Soulmate founder and CEO. Marco, it is great to see you. So, let let’s start big picture, Marco, cuz just walk us through this theme of of digital asset treasuries, Marco, where there seems to be this this explosion, a real kind of gold rush going on. Uh, what explains that trend?
01:21 Marco Santori
Yep, thanks for having me. And you’re absolutely right. There really is an explosion going on right now, but I think I’d change the metaphor. I’d say what you’re witnessing is the uncoiling of a spring. A spring that’s been held tight by four years of bad policy in the US, um, and frankly, uh, an economy who just wasn’t ready for it. And today we have something new. We’re seeing that we’re seeing that spring uncoil and we’re seeing a whole rush of treasury companies that frankly should have been founded, um,
02:01 Marco Santori
years ago, right? And probably should have been founded from the very beginning. Uh now we’re seeing those be founded all at once today. And we’re seeing a a gold rush like mentality uh appear. But really what we’re seeing is temporary. What we’re seeing is transitory. And what we’ll start seeing as time goes on is a slowing of that, slowing to a more uh whereas this is more of a gold rush cadence, we’re going to see more of a venture capital like cadence where good new projects come along occasionally and not just, you know, a dozen a week like what we’ve seen over the last few months.
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