Published: Thursday, January 23, 2025 · 4:30 PM | Updated: Thursday, January 23, 2025 · 4:30 PM
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Warner Bros. Discovery has announced a 6% reduction in staff at CNN, affecting approximately 200 employees. This decision comes as the network faces declining viewership and aims to focus more on streaming and digital audiences.
CEO Mark Thompson informed employees that Warner Bros. will invest $70 million to aid CNN’s transformation. Part of this investment will be used to hire around 100 new employees in the first half of the year, emphasizing the company’s new digital strategy, which includes a novel streaming service for classic CNN television.
Thompson emphasized that the adjustments are part of CNN’s ongoing response to the profound and irreversible changes in news consumption habits both in the United States and globally. The goal is to shift CNN’s focus toward platforms and products that align with evolving audience preferences.
Similar to other television news outlets, CNN is grappling with declining ratings as more consumers transition from cable television to streaming services and seek news from influencers and other sources.
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