Peloton’s Treadmill Can’t Run on Hype

Peloton Interactive ’s treadmill business is finding its legs, but it may be a while before it is truly up and running.

After voluntary recalls of its two treadmill products due to safety concerns, Peloton’s new lower-priced treadmill became available for sale in the U.S., U.K. and Canada on Aug. 30. The company’s treadmill opportunity has been a big focus for Wall Street lately: On the company’s most recent conference call, the word “tread” came up 60 times.


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