Apple to Allow Media Apps to Link to Own Websites for Payment Options

Apple Inc. said it would allow media apps to create in-app links to sign-up pages on those companies’ websites, allowing the likes of Spotify Technology SA and Netflix Inc. to bypass the iPhone maker’s cut of subscriptions.

Spotify and other technology companies for years have said Apple’s restrictions were unfair and anticompetitive. The Cupertino, Calif., company previously prohibited Spotify and others from directing their users to sign-up options outside the App Store.

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